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Global Marketing (7th Edition), by Warren J. Keegan, Mark C. Green
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The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
- Sales Rank: #178829 in Books
- Brand: Example Product Brand
- Published on: 2012-01-30
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .90" w x 8.40" l, 2.40 pounds
- Binding: Paperback
- 592 pages
Most helpful customer reviews
5 of 5 people found the following review helpful.
Great BooK!
By Coconutkt
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
1 of 1 people found the following review helpful.
pleasantly surprised
By Gabrielle
I bought this for an International Marketing course which actually required the 6th edition. Instead of paying $90+ for the newer version, I paid about ten dollars. The page numbers are different from the new version but the content is almost exactly the same. Most of the case studies in this book are the same as in the new version, but there are two are three in the 6th edition that aren't in this edition. I haven't had any troubles using this edition in place of the newer one. The book arrived quickly and in perfect condition. Glad I saved a ton of money without sacrificing quality or content.
1 of 1 people found the following review helpful.
Good Marketing book
By john
one of the best marketing books ever. Information are super interesting and stright forward. i WOULD RECOMMENT IT TO ANY STUDENT OR PROFESSOR who is a international business major, or emphasis.
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